The discussion for any SEO ethics and guidelines is same like the discussion on religion or politics: there are more then two sides and every side is strongly opinionated and hardly ever, they select the same path for the same end.

We at SEO Step understand the SEO ethics and guidelines with SEO professionals including:

• White hat
• Black hat
• Grey hat  

While all the parties are functioning towards presenting the high quality and relevant information in a simple to use format for the information seekers, whereas, SEO practitioners are appointed on contract to help the clients in getting higher ranking.

We at SEO Step are willingly adhering to the SEO ethics and guidelines:
      

• No SEO professional will purposely hurt the client:

The SEO step includes the use of the procedure or technology, which is known to a result in getting the customer website removed from the search engine directories or indexes or the rendered inoperative.   

• No SEO professional purposely will violate the published or the enforced rules:

We at SEO Step ensure that the SEO practitioner swiftly takes actions in order to fulfill with the alterations as they apply to each and every client. At any moment where the ethics and guidelines are not clear, the SEO practitioner at SEO Step will seek elucidation and wait for the approval                                       

• No SEO professional will purposely violate nay law:

This includes the continued and deliberate violation of
-Trademark
-Copyright
-Service mark
-Laws associated with spamming

• No SEO professional will erroneously represent the content of the customer website:

This involves the practice of representing various versions of the website to various users except where the information has been changed exclusively to meet the browser needs and specifications, sensitivity to provincial factors like
-Language
-Product specific requirements

• No SEO professional will erroneously present other work as his or her own work:

The SEO Step will take care that no practitioner represents somebody else’s work as his or her own.                   

• No SEO professional will intentionally harm, mislead or offend the customer:

We at SEO STEP will ensure that all the individuals using the search engine to access a website would not be misguided via the information presented by or to by search engine or offended or harmed on arrival at the customers website   

• No SEO professional would set difficult to deal with client expectations:

This involves the practice of accommodating more then the reasonable number of customers competing for the similar key phrases and implying that all will be at top positions in search engines              

Few other SEO Step ethics and guidelines include: